Blueline Recoveries was looking to refresh their branding (logo + color palette).

I cleaned up their original logo but adjusted the two swipes on the shield to three swipes to represent a “clawback”.

I also updated their fonts to Futura and Rockwell to better represent their authority. The modern sans serif paired with the serif font allows for a more authoritative aesthetic.

The below gives you a feel for this refresh across a few different assets.

You can see the transparent claw and shield living as assets to the brand which would
allow for a lot of flexibility across platforms.

The second concept I presented is a very different modern style.

I created a very bold modern shield and incorporated a “B” and “R” within the shield. I used Comfortaa for the font to give a super modern rounded option that is more digital facing.