Thank you for exploring my portfolio. I’d be happy to share additional branding and identity projects upon request—just drop me a line below.

With over ten years of experience in design, I’ve honed my skills as a versatile designer, specializing in branding and identity development. My journey began at a branding design firm in NYC, where I learned to craft compelling brand identities and translate complex ideas into clear, visually engaging solutions. From logo creation and color theory to typography and brand guidelines, I immersed myself in every aspect of brand design while gaining experience in related areas like web and app design.

In my next role as a Senior Designer, which evolved into interim design director for a consumer goods company, I took on the challenge of creating comprehensive brand guidelines and marketing collateral for presentations to major retailers. This experience deepened my ability to build cohesive brand identities that not only look great but also resonate with target audiences and tell a brand’s story effectively. I managed diverse projects from concept to completion, collaborating closely with production teams and stakeholders to ensure alignment with the brand vision.

I approach every branding project as an opportunity to communicate a brand’s values, personality, and purpose through design. Whether I’m developing a new logo, refining brand guidelines, or designing marketing materials, my focus is always on creating a visual identity that tells a compelling story and leaves a lasting impact.

Thanks again for checking out my work! Feel free to get in touch below.
Rachel

CLIENTS :

Exxon Mobile
Bed Bath & Beyond
Buy Buy Baby
Target
Marshalls
Chewy
Petsmart
Elsevier
Anheuser-Busch
+ more