The Life Coach School—Rebrand

During my time as Lead Graphic Designer for the Life Coach School I developed and presented a comprehensive rebrand for their two signature programs. Rebrand designs included: high level brand vision, standards, web and mobile user interface design. I refreshed existing digital courses desktop and mobile experience as well as designed landing pages, emails, opt-ins and digital ad campaigns for use across all platforms.

Their existing logo and color scheme appeared outdated, especially when considering their online presence. In response, I introduced a contemporary visual style that seamlessly blends modern aesthetics with a touch of timeless tradition.

In reimagining the tagline, I embraced a modern approach by utilizing the "Acumin" font, infusing a sense of contemporary sophistication. Additionally, for the digital application of the brand as an app, I opted for the "Comfortaa" rounded font. This choice not only aligns harmoniously with the digital landscape but also enhances readability and user experience, reflecting a forward-looking design ethos.

 The revitalized color palette not only breathes new life into the brand but also provides a remarkable level of flexibility. This versatility empowers the brand to adapt gracefully across various mediums and contexts, ensuring a consistently captivating and engaging presence.