Pulmonary Associates

Branding

Pulmonary Associates is devoted to the diagnosis and treatment of diseases of the lungs and respiratory system. They specialize in the care of patients with chronic obstructive pulmonary disease (COPD), asthma, lung cancer, emphysema, and sleep disorders. The goal was to create a clean new aesthetic that reflects their experience, knowledge and care.

We began with a stakeholder interview and questionnaire to establish an understanding of their branding goals. Next, I developed mood boards for them to review in order to pinpoint an initial direction for their aesthetic.

After 3 rounds of designs and a lot of feedback I completed their branding system. They now use the flexible branding system on their outdoor signage, sign in kiosks, stationery suite and website.