Petra Risk Management

Branding

Petra Risk Management Services

Petra RMS is a full-service risk management and insurance firm focused on advising individuals and businesses on how to protect what matters most to them. The goal of this brand was to develop an identity that emphasized top level insurance service and friendly advisors ready to listen and help their clients.

We started with a stakeholder interview and questionnaire to establish an understanding of Petra’s branding goals. Next I developed mood boards for them to review in order to pinpoint an initial direction for their aesthetic.

After finalizing the brand and branding guidelines I went on to develop some preliminary ad designs as well as establishing an initial design direction for their website + mobile app design.