Windsor Jewelers

Branding/Identity Design

Windsor Jewelers is a 35–year experienced international wholesale jewelry business located in Manhattan, NY. Windsor started as an estate jewelry buying business, purchasing from the public and estates and selling to wholesale traders. The purpose of this rebranding initiative was to help convey a sense of trust and integrity through their design as they expand business to direct to consumer and direct to jewelry retailers.

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Above are some samples of initial drafts I designed for Windsor Jewelers.

After a lot of thought, they decided to go with a more modern sans-serif font. They selected a modern logo mark representative of a “W” and diamond.

The final identity was inspired by some of their most unique art deco styled jewelry pieces. They wanted something modern, geometric, bold and powerful that still hat a hint of feminism. The final design pieces included the following: a flexible logo system including logo mark and crest designs, business cards, stationery suite, presentation files and office collateral.